1912 Stockholm, V Summer Olympics: 1912 Olympics Poster: 'Jeux Olympiques, Stockholm 1912, Le 29 Juin - 22 Juillet', artwork by Olle Hjortzberg, seven-colour lithograph, printed by A.Botzells of Stockholm, linen backed, size 73 x 101 cm. Condition A-. [A Pioneering Poster - The first poster to have a dramatic effect on how the Olympic Games were promoted internationally was issued by the Swedish Olympic Committee for the Stockholm Games of 1912, as part of a wellorganised advertising campaign. The Committee, seeing it as an opportunity to present Sweden in a positive light to an international audience, organised a contest for the best design. Olle Hjortzberg's winning image represented a parade of nations marching towards the common goal of the Olympic Games. The first copies of the poster were printed in eight different language editions, but in response to repeated demands, the number of languages was doubled, so that eventually it was produced in sixteen languages, including Russian, Hungarian, Japanese, Turkish and Chinese]. Rare, attractive & important poster